ZIL Travel & Tours

Name: Motivo Studio
Address: Accra, Greater Accra, GH
Price range: $$

Year2024

DisciplinesBranding, Merchandise, Identity

Brand identity and cultural merchandise for a Ghanaian travel brand.

The Challenge

Create a travel brand that celebrates Ghanaian heritage while appealing to modern travellers.

The Insight

Cultural storytelling strengthens emotional connections with travel brands.

The Solution

MOTIVO combined modern typography with Ghanaian-inspired patterns and extended the identity into travel merchandise.