Coca-Cola

Year2007

DisciplinesAds & Campaigns, Outdoor, Design, Fabrication

The Coke Side of Life billboard campaign — advertising and campaign design.

The Challenge

Create a billboard campaign that communicates Coca-Cola's global platform of happiness and shared moments while standing out in busy outdoor environments.

The Insight

Coca-Cola's strongest connection with audiences lies in everyday joyful experiences—meals, gatherings, and celebrations.

The Solution

MOTIVO designed vibrant outdoor visuals using energetic illustrations, expressive colour palettes, and lifestyle storytelling to show Coca-Cola as a natural part of social moments.

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